Why Misogi Mission - The Creation Story

When I look back on my journey, I see a series of challenges that redefined who I am. I wasn’t always the driven, resilient man you see today. In fact, there was a time when the daily grind of work and school left me wondering, “What if I could do more?” That question led me to drop out of college, enlist in the Navy, and pursue my dream of being a Navy SEAL.  After my time in service, I realized I needed more challenges to keep my stiving for more.  So two years after I left the Navy, I unknowingly begun my yearly misogi.  10 years later, I'm bringing my knowledge and experience to other dads to help them find their spark and conquer some badass shit.

The Spark: Recognizing the Need for Change

My story isn’t unlike many dads who feel the weight of routine. After serving as a Special Operations Combat Medic on SEAL Team 2—with deployments across Africa, Europe, and Afghanistan—I experienced a different kind of battle. When I returned to civilian life, I faced new challenges: balancing a demanding career, managing a family life, and, most importantly, finding time for myself. I realized that the spark of ambition I once had was fading under the pressures of everyday responsibilities.

Embracing the Misogi Philosophy

During this transitional phase, I discovered the concept of a “misogi”—a transformative challenge designed to break through personal barriers. In Japanese tradition, misogi refers to a purification ritual, a way to renew one’s spirit. I saw parallels between this ancient practice and my own need to reclaim my drive. What if I could channel the discipline and resilience from my military days into everyday life? What if I could design a challenge that not only redefined my limits but also set an inspiring example for my family?

This idea became the cornerstone of Misogi Mission.

The Birth of Misogi Mission

I began to experiment with my own misogi challenges—marathons, Ironman events, ultramarathons. Each challenge pushed me physically, mentally, and emotionally. I experienced firsthand, again and again, how stepping out of your comfort zone can lead to profound transformation. These experiences inspired me to help other dads who felt stuck in the daily grind, longing for a chance to reclaim their edge.

Thus, Misogi Mission was born: a program designed specifically for ambitious dads who are ready to break free from mediocrity. Drawing on my military background, over 11 years as a fitness and nutrition coach, and my personal journey of transformation, I crafted a system that fuses mindset training, fitness, nutrition, and habit stacking into a clear, actionable plan.

A Mission for Dads

Misogi Mission isn’t just a program—it’s a movement. It’s about challenging yourself to redefine what’s possible, to stop wondering “what if” and start creating your own epic story. Whether you choose our self-paced Mission Ready Course or opt for the high-touch, personalized Misogi Mastery Coaching, you’re taking the first step toward becoming the dad who not only dreams big but also lives big.

Our self-paced course is your starting point—a comprehensive digital guide that walks you through every step of creating your personal misogi. It’s designed for those who value flexibility and independence, yet crave a structured approach to reclaiming their drive. On the other hand, our Misogi Mastery Coaching offers tailored, one-on-one support that blends personalized fitness, nutrition, and mindset coaching—ideal for dads who want the benefit of guided transformation.

Transforming Lives, One Misogi at a Time

The creation of Misogi Mission is rooted in a simple truth: every dad deserves to feel unstoppable. I’ve witnessed the ripple effect that a single epic challenge can have—igniting passion, boosting confidence, and inspiring families. When you conquer your misogi, you become a living example of what’s possible. Your transformation extends far beyond personal achievements; it sets the stage for your family to dream bigger, live healthier, and push beyond the ordinary.

Your Journey Begins Now

Today, I invite you to join the Misogi Mission community. This isn’t about perfection—it’s about progress, discipline, and the relentless pursuit of excellence. If you’re ready to stop wondering “what if” and start living a life defined by epic challenges and transformative victories, then your journey begins here.

Take the leap. Embrace the challenge. Become the dad who does epic things.