Stop Settling for “Dad Life”…
It’s easy to feel drained by the daily grind—scrolling on your phone at night, wondering when your life got so routine. But there’s a way to break free, ignite your purpose, and show your kids what a bold dad really looks like.
The Big Problem
Day after day, you wake up tired, manage work tasks, handle kid logistics, and crash at night—only to do it all again tomorrow.
Your kids see a dad too busy for goals, too tired for fun, or too disconnected from real passion.
Deep down, you sense life should be more epic than this, but you’re unsure how to break out of “average dad mode.”

The Old Way
Trying to Fix Life Alone
You tried random workouts—maybe even a 5 AM alarm—yet nothing stuck. You’re back on autopilot within a week or two.
You’ve thought about big challenges—a marathon, a Spartan Race, or a major career pivot—but told yourself, “I’m too busy” or “I’ll do it someday.”
Meanwhile, time marches on. The kids grow, and you worry they’ll never see the driven, unstoppable dad you always wanted to be.
The Good News
There’s a clear, no-BS path to rewrite this story. It starts with a bold goal ... a misogi...
I'm Rob Olson
Former-Navy SEAL, father of five, and gym owner for over 12 years. I’ve led countless dads from bored routine to epic goals they once thought impossible. My approach is rooted in no-fluff discipline, strategic goal-setting, and tested mindset tactics developed in the SEAL Teams. Simply put: I’ve been in the trenches of high-pressure performance and busy fatherhood, and I want to share the best of both worlds with you.
- Creator of the Misogi Mission (helped dads complete their first races, lose 20+ lbs, and rediscover their fire)
- Over a decade of coaching busy fathers to balance real life with real adventure
- Seen on local fitness expos, fatherhood panels, and entrepreneurial summits

When I left the Navy,
I found myself drifting—no bigger mission. While fatherhood was amazing, I missed that sense of purpose and edge. I tried random workouts, but the spark wasn’t there.
Then I discovered misogi challenges.
Every year, I set a bold, slightly terrifying goal (like a 50K or a demanding ultramarathon) that forced me to level up. Each time I did, I found new energy, discipline, and pride that spilled over into how I showed up for my family.
Most dads I knew...
either had no idea how to build a workable plan or they’d start and quit. They felt they lacked time, or they simply didn’t have the know-how to juggle epic goals with busy family life.
So I created a simple guide—
From Stuck to Savage: The Dad’s Guide to Epic Challenges, a short eBook that steps you through:
- Crafting Your Vision: Envision an epic challenge that excites you.
- Set Achievable Milestones: Break it into daily/weekly goals.
- Establish a Support System: Rally friends, family, or a coach.
- Embrace Discipline: Develop no-excuse habits around fitness and nutrition.
- Commit to Your Misogi: Seal the deal so you see it through.
Picture waking up energized...
your kids noticing a dad who sets big goals and stays consistent. You’re no longer just “managing life”—you’re pursuing something so epic that your entire family feels the excitement.
- Your old routine is replaced by structured workouts, improved nutrition, and a daily mental reset.
- Stress from work transforms into fuel for training, not an excuse to skip.
- Your kids start wanting to join your morning jogs or workouts because they see Dad leading by example.
Countless dads, just like you,
have grabbed my eBook and launched themselves into new levels of discipline and achievement. They realized it’s not about extra hours—it’s about a no-excuse plan that fits fatherhood. Dads are finishing marathons, dropping 15+ lbs, or even just feeling alive again for the first time in years. It’s possible—and it can happen with just 3–5 hours a week.
Introducing: From Stuck to Savage
- The Dad’s Guide to Epic Challenges
A compact eBook loaded with mindset tips, workout strategies, and nutrition hacks to reclaim your drive, set a bold misogi, and see it through

What You Get
3–5 Hour/Week Training Blueprint
— So you can prep for any epic goal (5K, Spartan Race, big personal challenge) without losing precious family time.
Navy SEAL-Inspired Mindset Tactics
—Overcome self-doubt, handle stress like a pro, and push past what you thought were your limits.
Adaptable to Your Life
—Whether you want to run a half marathon, do a triathlon, or carry a rock 10 miles—this guide helps you build a plan and keep your family on board.
- “I’m too busy!”
I designed everything to fit in 3–5 hours a week max. Perfect for dads with full plates. - “I’m not in shape!”
I start from wherever you are right now and build up safely—this isn’t a marathon plan forced on beginners. - “I’ll probably quit after a week.”
That’s why I emphasize a short, daily plan and mindset hacks so you actually stick with it.
I’ve seen too many fathers coast through fatherhood,
missing that sense of purpose. My mission is to empower you with a direct path to epic transformation—so you can show up for your loved ones fully alive and unstoppable.
Here’s everything you’re getting today:
- From Stuck to Savage eBook (step-by-step plan)
- Mindset, Fitness & Nutrition Tips tailored for busy dads
- Real-World Dad Challenges—so you can see how others overcame the same hurdles
Total Value—$50+ easily
But for today, you can snag it all for just $7.
Picture yourself in 12 weeks,
- You’re following a workout plan
- You have twice the energy for your kids
- You’re excited to face the day, and your wife notices the difference
That’s the father your family sees—and it starts the moment you download this eBook.
Want To Go Deeper Than an eBook?
Upgrade to either the 5-Day Online Course Challenge ($97) or our Advanced Masterclass ($497). If you crave hands-on guidance or a deep dive into every aspect of epic transformation, these offers are ready once you’ve got the basics down. No pressure—just extra options if you want more accountability and structured coaching.
You can grab the ebook right now for only $7 right now—because I want as many dads as possible to experience epic fatherhood, not just daily survival.
Advanced Masterclass
$497
Top features
Take Your Misogi From Idea to Triumph
- Deep-Dive Course
- In-Depth Modules on mindset, nutrition, fitness, and epic goal setting
- Comprehensive Roadmap for major challenges (Ironman, ultramarathons, big career moves)
- Ideal if you’re serious about a long-term transformation and want expert guidance
This is for dads who refuse to settle. Ready to crush your next big goal?
5-Day Reboot
$97
Most Popular
Give Your Fatherhood Game a 5-Day Overhaul In This Online Course
- Day 1: Identify stuck points & pick a bold goal
- Day 2: Practical mindset & planning
- Day 3: Simple yet powerful fitness fundamentals
- Day 4: Nutrition made easy—no complicated diets
- Day 5: Habit stacking & long-term accountability
Short videos, daily tasks, real progress in just 5 days. Perfect for busy dads who want a guided reset with no fluff.
The eBook
$7
Quick Start
Ready to Push Your Limits—But Not Sure Where to Start?
Stop overthinking.
✔ Find your perfect Misogi with a simple, step-by-step decision guide
✔ 3-5 hour/week training plan—so you can prepare without sacrificing work or family
✔ Navy SEAL-inspired mindset tactics to eliminate doubt & take action NOW
💰 Just $7—less than the cost of a beer or fancy coffee.
📌 Instant access. No fluff. Just action.
30-Day, No-Risk Promise
If you don’t feel a renewed sense of motivation and focus after reading, let me know.
I’ll refund you—no questions asked.
Is This For You?
I Don’t Have the Time Right Now…
I’m Worried About Wasting Money If It Doesn’t Work.
I’m Not in Shape / Too New for This
Can’t I Just Find This Info Online for Free?
$7 vs. $97 vs. $497—Which One Is For Me?
What If I Need Extra Support for My Specific Misogi?
A Reminder...
You’ve been feeling the pull for something bigger—this is your sign. Don’t wait. Grab your From Stuck to Savage eBook, get the special bonus, and kick-start your dad transformation now. Act today to lock in the $7 deal and start living more epically for you and your family.